Published at email by Sael
on 21st Apr 2023
How to Build an Effective Email Database for Business
Published at email by Sael
on 21st Apr 2023
Building a business and attracting customers is a great deal. You know, what is the biggest challenge? Customer retention.
When you focus on customer retention, it is a long-term solution for increased revenue and sustainable growth.
Here comes email marketing into play. Email helps in saving lost sales and also has strong conversion rates. A study mentions that, on average, businesses can earn $44 for every dollar spent on email marketing.
Table of Contents
1. What are Email Marketing and its advantages
2. How to build an effective Email database for business
2.1 Ensure to choose a trustworthy Email Marketing Platform
2.2 Create a distinctive CTA for each landing page or blog
2.3 Design attractive Pop-ups for your website
2.4 Designing a Timed Pop-up Survey
2.5 Utilize the Power of Social Media
2.6 Employ Traditional Techniques
2.7 A chatbot can be used to interact with prospective clients
2.8 Run a Viral Contest/Give-away
2.9 Use Quizzes
2.10 Provide a free trial
2.11 Do a survey
2.12 It would help if you made more landing pages
2.13 Tell everyone to sign up right away
2.14 Add a call-to-action to your "About Us" page
3. Email Management
4. Conclusion
1. What are Email Marketing and its advantages
Email is crucial for businesses to communicate because it is quick, cheap, easy to use, and easy to copy. Email is handy for companies because it lets them send all types of digital data quickly and easily.
Its advantages are:
• It is Free.
• Emails are accessible for reference.
• Emails are easy to use.
• It is a sustainable form of communication. So, it is good for the planet.
• All the information is at your fingertips.
What features of Email can you activate?
• Automatic reply messages.
• You can auto-forward and redirect messages.
• You have the facility to send copies of a message to many people.
• You can automatically fill and retrieve messages.
• The email addresses can be stored in an address book, and they can be retrieved instantly.
So, Email marketing increases efficiency, productivity, and business readiness.
2. How to build an effective email database for business
2.1 Ensure to choose a trustworthy Email Marketing Platform
The most crucial step in building an Email database is to have the best email marketing platform. When you start a new business, you can send email campaigns and manages your contacts through platforms like Outlook and Gmail.
However, managing and organizing your long-list Email Database is essential when your business grows, and the bandwidth increases. Also, you will have the necessity to send automated Email campaigns. It would help if you had a reliable Email marketing tool. The platform where you can grow and rely on the features to create engaging emails.
When you invest in a robust email marketing platform, there are two advantages. You save time and also, and you can build your Email database from scratch. It is essential to use the full feature of the Email marketing platform.
2.2 Create a distinctive CTA for each landing page or blog
When users browse and land on your website, they search for something unique and specific. So, providing your CTA according to the user's needs is essential. For example: if you have a performing blog article called “Why Business Website Design is important and what makes it good?”, you can create a separate CTA like: “Give your Email and get a list of the top 5 best website designs that went viral”.
Yes, in the first place, you have to work separately to create the resources for the CTA. Also, it is not necessary that the help should be costly or sucks your time. You can offer an e-book, a cool quiz, or even an exclusive article from your website design and how it impacted your sales.
It is a way to retain customers in the longer run. When the content is personalized like this, it will create an emotional bond like value and helping tendency, and your email newsletter will no longer be a gimmicky advertisement.
This method increases the average percentage of new subscribers by 15-20%.
2.3 Design attractive Pop-ups for your website
Sometimes Pop-ups can disturb the user's intention. However, when the pop-up is designed carefully and the purpose is clear, it could be an excellent method to build your Email Database.
It is essential to think in the shoes of the users. This will ensure that the pop-ups are relevant and well-timed. Also, it is vital to create more visuals to highlight your offer's value.
Example: If the user has spent more than 10 minutes on your products page, you can give them a pop-up discount of 10% for the products purchased.
This method increases the average percentage of the new subscriber by 10-30%.
2.4 Designing a Timed Pop-up Survey
When people search for content, they immediately get the Email signup form. Before you request Emails from them, it is crucial to make your content interesting and valuable for the user.
To build your Email database, you have to ask visitors on specific pages with a survey related to that particular content. They will be ready to answer an "A" or "B" survey question if they feel the content is valuable. This is a fair trade-off.
2.5 Utilize the Power of Social Media
Social Media is a crucial way to build your Email database. To draw your customers' attention, you can add a signup or Opt-in form on your Facebook page. You also run a social media campaign to motivate your followers to join your newsletter. Also, you can opt for them to sign up by providing exclusive discounts and coupons.
Social media has a vast reach and increased visibility. So, utilize its power to build an effective Email database.
This method increases the average percentage of new subscribers by 15%.
2.6 Employ Traditional Techniques
You can build an effective Email Database by collecting the Email address at the next pop-up event, seminar, conference, trade show, etc.
The pop-up shows give awareness about emerging brands, get feedback, share product samples, etc. However, they are also a proven way to build your Email Database.
You can offer a demo of the product in exchange for an Email address, or you can give a special offer like providing an Rs.50 gift card by signing up for the mailing list or entering your Email id to win 20% off on your first online purchase.
These techniques are a great way to engage your audience one-on-one.
Once they have given their Email id, you can send them personalized Emails about the offers.
2.7 A chatbot can be used to interact with prospective clients
Chatbots, a technology that has yet to reach its full potential, already offer a few good ways to automate your messaging-based pathways, saving you a great deal of time in customer support.
2.8 Run a Viral Contest/Give-away
A viral contest gives people extra chances to win if they share it with friends. For example, you could provide 25 additional entries to each person who tells someone else about the contest, and that person then signs up. To sign up, people must register their email addresses, which is a great way to build an Email database.
This is an excellent option because it gets people to sign up and encourages them to do your advertising for you.
But there's more to it than that! Contests that go viral are fun to get people to make their content (UGC). This sort of content is original and authentic and possesses the power to make people trust a brand and connect with it more.
This means more people will sign up, and some will become new customers.
This method increases the average percentage of new subscribers by 35%.
2.9 Use Quizzes
How can you use a fun quiz to sell something? For example, a registered dietician could use "What body type are you?" quizzes. Personal excellence coaches might have a quiz like "What type of emotion are you feeling now?"
People love to take fun quizzes and sign up to receive the results. Plus, the extra information you acquire from an interested audience can benefit you later when you want to divide your audience into groups based on their interests.
2.10 Provide a Free-Trial
You can provide a free trial to increase your customers in your Email database. If your product is software that can be tested for free, tell those interested in registering to find out how it performs.
It gives your incentive a lot of value and gets a lot of attention, so your prospective customers are aware of it.
2.11 Do a survey
To build an Email database, you can conduct a survey. Imagine if some of your readers told you accurately what they're interested in learning more about. You can get ideas and materials for upcoming advertising campaigns from an interactive survey. After which, you could share your survey outcomes and let your readers know about them.
This builds your credibility, gets more people to share, click on your links, and link back to you, which brings you, further viewers and visitors.
2.12 It would help if you made more landing pages
Individualized landing pages let you reach out to a broader range of people. Everyone who comes to your site is seeking a different experience; therefore, the more landing pages you can make that address each person's needs, the more people will sign up.
It's like a beauty salon's services. Customers will increase as you expand your offerings to meet the needs of more niche groups. Some people might want the best foot massage, while others want their eyebrows trimmed.
2.13 Tell everyone to sign up right away
You want to put personalized CTAs where they will do their best, like landing pages and blog entries. But what about the rare but real viewers who intend to sign up immediately?
If your newsletter is mostly about one or a few subjects, making a personalized CTA is easy. Just write a CTA that matches the purpose of your newsletter, like "Want free tips on how to manage your time? Join our mailing list!"
2.14 Add a call-to-action to your "About Us" page
Your "About Us" page ranks among the most potent for getting people to buy from you. Think about it: how frequently do you go to the "About Us" page of a business you don't care about?
Your "About Us" page should make people want to learn more about your company, however, it might not be sufficient to persuade people to buy. A newsletter signup CTA is more likely to be accepted than an immediate "buy now" request.
3. Email management
You would now have an Email Database. It is important to remember to only send Emails to people who are using their email. Also, this wastes your time and effort. Some people might be your regular customers, and others will not. The reason might be that the product or service could be no more helpful to them.
This is important because it keeps you from sending unsolicited emails to customers. It also lets you keep your IP's reputation high, preventing you from being blocked. Instead, you'll be seen as a legitimate sender and won't be thought of as spam.
4. Conclusion
Since no two brands are identical, it's vital to try different approaches to growing your email database to determine which ones are most effective. The amount of time and money you put into expanding your email database will vary, depending on how vital email marketing is to the success of your business. So, you can use these tips and tricks to build an effective Email database.
