The Ultimate List of Small Business Tools You Need

Published at business by Sael on 09th Feb 2023

Starting a small business or working for one is an exciting experience. However, operating without access to modern tools can cause your performance to loosen. This article will showcase the top free and reasonably priced tools for small businesses.

In other words, efficiency is gained through automation. The ultimate goal of any company must be to work smarter rather than harder. This can only be done by implementing modern small business tools made available to us by technology.

It is for small firms to have the proper business tools because they make a significant impact. Also, provide them a competitive advantage over competitors.

Table of Contents

  1. Why do small businesses need software and business tools
  2. What are the advantages of software and Business tools for small businesses
  3. Small Business Tools
    Google Analytics
  4. Conclusion

1. Why Do Small Businesses need Software and Business Tools

Small businesses find it useful. Also, their operations operate smoothly with the support of current small company software and solutions. Modern technology offers real-time delivery. They allow flow of information, allowing for immediate, dependable, and secure access to enterprise data and information.

In order for small firms to develop and compete, must they focus and maximize teamwork.

2. What Are the Advantages of Software and Business Tools for Small Businesses

To successfully run a small firm, a collective effort is required. Therefore, before you make any decisions, it is essential to rank your immediate and long-term needs in order of their importance.

Simply put: Your team goals must coincide with your company goals. Always.
The idea of remote work and virtual offices is developing in the current day. Small company plans ensure that your entire business is integrated and functions well.
Working with modern software is entertaining and extremely powerful. They make a company's operations more efficient. The entire organizational structure can recognize the difference.

Areas that are strongly impacted include:

• Productivity


Productivity software and tools enable teams to work smarter rather than harder. It aids in gaining momentum and overcoming laziness and procrastination. So, both of them have a significant impact on overall performance.

• Communication


With the use of communication software and tools, teamwork is improved, and productivity is increased.

Teams that maintain communication also collaborate better and create more powerful connections.

• Marketing


Strong tools offer strong insights into customer data. Marketing software may perform wonders to make an average marketer look great. This results in the production of qualified sales leads.

• Accounting


Modern accounting tools and software assist you in keeping track of transactions.

Also, money flow into and out of your organisation. You do not need to be a financial expert to receive help for such objectives.

• Project Management

Project Management

The main goals of project management tools are to monitor teamwork and achieve the highest degree of productivity.

Project management software and solutions assist small firms in ensuring a balanced workload for teams. Also, allowing tasks to be completed at a specific time.

3. Small Business Tools

3.1 MailChimp

Mail Chimp

MailChimp is one of the most useful free business tools available. You can write bulk newsletter content for up to 12000 emails and 2000 subscribers for free.

It's important for small businesses to spread the word about their services, goods, or concepts. While social networking might help you reach out to new clients, MailChimp can help you keep them. MailChimp makes it simple to produce email newsletters that you may send to your current contacts because to its user-friendly templates and well labelled filtered instructions.

The ability to instantly create an eye-catching E-blast that will grab and hold the reader's attention is available to anybody with no technical or creative experience. Regularly sending these newsletters will help keep your existing database up to date on your new projects and can drive a good amount of traffic to your website.

Unique Features:

• Emails are completely transparent.
• Email tracking and custom report generation.
• Managing subscribers and unsubscribes.


• Basic: Free
• Essentials: $10 month
• Standard: $15 per monthly.

3.2 Asana

A complete business tool is Asana. This software is one of the essential tools used by teams in small businesses. It helps to maintain focus on the projects, goals, and daily operations of a start-up or expanding company.

It is one of the most significant and well-liked project management solutions available.

This small business software offers a simple approach to centrally organise and manage people, projects, and activities so that success may be attained without a mad dash. In addition to managing projects, you can also keep track of your progress at any time, understand how each component of your project works together, stay on schedule, and determine the following stages and how any modifications can affect the workflow.

Each project's status can be easily checked in Portfolios, where you can also find any bottlenecks, handle risks, and take steps to restore order.

Whether your company is small or huge, you must manage workloads in both cases. Even if you only have three employees on your team, you should be able to determine whether they have too much work or are underworked, and then delegate work more efficiently.

Finally, this small company business tool includes automations. This means you won't have to do the tasks you dislike. Automations streamline processes, cut down on errors, and free up time to focus on more important concerns. To manage the time your team members, spend on projects, obtain summary data, and invoice your clients, integrate Asana with

Unique Features:

• An interactive interface
• Simple to use
• Popular in the business world.


• Basic: Free Premium: $11 each month per user
• Business: $25 per month per user.

3.3 WordPress

Websites are excellent touch points. A fantastic website can attract customers to your business. WordPress is used by 35% of all websites on the internet.


Select from more than 54,000 plugin tools that assist promote your goods, services, content, and more, including online shops, image galleries, search and analytics tools, payment platforms, and more.

The era of blogging has arrived, and with it comes the challenging choice of platform. Some themes are better suited for image-based sites, while others produce a magazine-worthy appearance. WordPress has earned a name for itself as the best blogging platform, especially for those with written content. Both the free version and the self-hosted version are available. It can be worthwhile to invest some time and money in the self-hosting version for businesses who want to actively use their blog as their principal website or as a key marketing tool.

The large number of blogging success stories, the vitality of online articles, and the sheer amount of people reached through this approach have all demonstrated the value of blogging. Blogging is an excellent marketing tool for a new firm looking to spread the word about their concept.

Unique Features:

• Thousands of plug-ins and add-ons that are simple to install and customise.
• Real-time analytics and notifications to assist with website creation.


• Basic: No cost
• Pro: 30-day free trial followed by $10 monthly
• Enterprise: 30-day free trial followed by $30 monthly.

3.4 Hubspot

Hubspot is a free CRM business tool with the guarantee that it will always be free. It provides automation features to help you keep track of customer interactions. Additionally, you may create and monitor tasks for sales-related activities and always have a clear picture of your sales funnel. It's a lovely little efficiency business tool.


Unique Features:

• Scheduling meetings
• Canned snippets

Price: Basic – Free.

3.5 Evernote

Evernote is a business tool for organising information. Evernote has three basic functions: capture, access, and find.


Organize all of your information, from health appointments to business meetings, and access it from a variety of devices, including your computer, smartphone, or tablet, to quickly locate anything.

If all of your information is kept in one place with distinct markings, you'll save time and effort that could be better used on other things, like your growing business. The best part about Evernote is that it is a free programme, allowing you to try out their organisational system and determine if it is the right match for you without spending a fortune.

Unique Features:

• Notes for offline use
• Annotations in PDF.


• Basic: Free
• Premium: $8 each month per user
• Enterprise: $15 per user per month.

3.6 Trello

If you are a startup or a small firm, Trello could be the business tool you need to start thriving. Trello is a visually appealing and user-friendly platform that offers a library of pre-made templates you can use to launch your company. It is made up of boards, lists, and cards that make it simple to plan. It helps arrange processes, keep work moving. Also, aid in constant growth. You can improve performance and make data-driven decisions with Trello's dashboards and important KPIs. Trello is among the greatest software for small businesses. Since it avoids boring, repetitive processes that might distract you from your primary goal of growth.


Unique Features:

• Templates
• Dates and Assignees
• Various Data Views
• Additional Checklists
• Timeline
• Timeline
• 1,000+ Automated Commands per User, Power-Ups Saved Searches
• Unlimited Custom Backgrounds and Stickers
• Customizable Backgrounds and Stickers


Trello is available for free to individuals and small groups. You can upgrade to a paid plan ($10 per user per month) as soon as your firm starts to expand, and you are able to manage numerous projects together.

3.7 Google Analytics

Actionable analytics are at the heart of traffic-driven businesses like information portals and blogs, among others. Google Analytics is one of the top small business tools for providing detailed and accurate data. You can view reports, trends, performance figures, and live stats with a free account.

Google Analytics

Unique Features:

• It allows you to track your goals, visualise your visitor flow, and generate audience data.
• It helps in campaign measurement and the generation of customised reports.


• Pricing is not made public.
• No free trial is available.
• Yes, a free plan exists.


"If This, Then That" is a well-known free small business tool.

It's very easy. The flexible automation system that connects hundreds of apps and services to establish automated processes for things, allowing them to communicate with one another.


You might, for instance, set up an IFTTT so that website visitors become contacts in HubSpot. Also, you could even use automated chat to improve communication process.

Unique Features:

• Simple integration with other applications
• Data protection
• Integration of cloud data
• Built-in connectors


• Basic: No cost
• Upgrade: $5 to 15.

3.9 Thunderbird

Thunderbird is “an entertaining” email services business tool.

It is feature-rich, effective, and free. Even though Gmail is widely used, Thunderbird isn't for everyone. The ease of these products makes them ideal for small businesses. Many individuals believe it is way too simplistic.

However, after you've tried it, you'll realize that the application has a lot more to offer than its fairly "basic" interface.

Thunder Bird

Unique Features:

• Several emails
• Newsgroup
• Active teamwork
• Improved workflow compared to traditional competing products


• Beginning at $39 per user.

4. Conclusion

These business tools will definitely help small businesses to grow. These tools will definitely help small businesses to grow. The digital tools you decide to invest in will certainly differ depending on your organization's size, maturity, sector, and financial limitations.

The value you will receive from these solutions is because of their capacity to automate away a significant amount of the time and effort associated with repetitive operations.

Our recommendation is to take it slowly at first. Try out a few of these tools to determine which ones work best for you; many of them offer free trials. Also, collect input from your staff, your clients, and your partners. Find out which ones they prefer or dislike working with. Once you've discovered a few, you may begin to scale them up.

To ensure you're getting the best return on your investments, make sure you stay up to date with new features and capabilities.