Effective B2B Lead Generation Strategies to Boost ROI

Published at leads by Sael on 16th Aug 2023

91% of marketers mention that lead generation is their most important goal. Generating leads is a challenging task Also, generating quality leads that increase the B2B ROI is even more difficult.

So, what are leads? Leads are possible buyers who are ready to buy your goods or service. So, lead generation is the process of customer acquisition and delivering your products or services to them.

So, how to acquire the leads and boost ROI? This blog gives effective B2B Lead Generation strategies to boost ROI.

Table of Contents

  1. Why Is Lead Generation Vital for Businesses
  2. Six effective B2B Lead Generation Strategies to boost ROI
    2.1. Create High-Quality Content – Content Marketing
    2.2. Socialize on Social Media
    2.3. Video Marketing to Generate Leads
    2.4. Optimize your Website for Mobile to Generate B2B Lead
    2.5. A/B Testing for your Paid Campaigns
    2.6. Cold Email and Email Marketing
  3. Conclusion

1. Why Is Lead Generation Vital for Businesses

Lead creation is one of the essential objectives for most companies because, without leads, there are no sales and, therefore, no profits?

A company may have more than one crucial goal, but many goals are about getting new leads. When done right, lead creation can turn suitable prospects from people just starting to be interested into customers and ambassadors of your brand that your business depends on.

Lead creation is vital because it asks the most critical question, "What does your potential customer want?"

You'll keep getting leads once you can answer that question and link it to a landing page that converts well. The lead still has to be converted into a client, but it's a start, and it's a lot simpler to modify your sales methods if you have a sales funnel brimming with leads.

2. Six Effective B2B Lead Generation Strategies to boost ROI

2.1. Create High-Quality Content – Content Marketing

People in recent day search for quality content online so that they can minimize their thinking time and make proper decisions. If the users are satisfied with the content, they will trust you. Trust is the 1st step toward Content Marketing B2B Lead Generation strategies.

It depends upon your content type as to how many leads you attract. Example: In the start, the number of leads would be less. However, through consistent quality content, the leads could rise considerably.

Did you know that 90% of all organizations use content in their marketing efforts?

By producing and sharing high-quality content that connects with your target market, you can position your company as an expert in your field, establish trusting bonds with customers, and increase the number of leads likely to become sales.

With this method, you can keep customers for a long time and make money while giving your audience something of real value.

Content Marketing

How Content Marketing can help B2B Lead Generation Strategies?

  • Comprehensive Research into the Market
  • Construct Powerful Lead Magnets
  • Develop a robust foundation of data-driven, high-quality posts
  • Guest blogging - a content promotion that delivers qualified leads
  • Quizzes and surveys let you discover more about your leads
  • Spread Valuable Content on LinkedIn.

The best way to get leads is to make content your target group finds helpful. You may produce content that directly addresses their problems and establishes your brand as an expert by knowing their requirements and difficulties.

2.2. Socialize on Social Media

When used correctly, social media platforms can be a powerful tool for generating leads. It is one of the best B2B Lead Generation Strategies.  However, to get there, you need composure, persistence, a lot of evaluations, and the commitment to post content that is useful to the people you are reaching.

 It is essential to know the format of the posts on each social media channel. A promising copy and photo combination that works for Instagram might not work well on LinkedIn. At the same time, a viral tweet might not work out on Facebook.

This is because there are many distinct reasons why people reach out to the social media platform. The approach with each platform is exclusive. So, ensure your content is promoted engagingly and appropriately for each platform.

Socialize on Social Media

The other important point to remember is that you should not post only the link of your content in the social media post. You can create a fun post or write an interesting quote and then add the link to your content.

So, it is possible to keep track of your social media traffic with the help of UTM parameters. Urchin Tracking Module—UTM configurations are persistent elements that stay with your links even if you change to a new network or platform.

UTM parameters are personalized tags you can add to your URLs to help Google Analytics put your link traffic in the correct category. You can add custom values to your URLs using the Google URL builder.

2.3. Video Marketing to Generate Leads

Your business will be completely different after a reasonable video marketing effort. This is one of the effective B2B Lead Generation Strategies.

Creating video content can be the answer you're searching for if you've been dreaming of a rise in brand recognition, organic development of leads, and close relationships with your clients.

91% say video marketing has helped them increase traffic.

Video Marketing in lead generation strategies

How to create promising Video marketing tactics?

1. Create a plan that helps you slow down and gives you direction. Then set SMART (Specific, Measurable, Actionable, Relevant, Time-Bound) goals and measure your growth by knowing the content result of your videos. The video content's effectiveness should be consistently increased.

2. Plan content ideas or a content strategy. You must remain loyal to your brand voice and provide your consumers with what they want before progressing. Start your education blog with instructive videos to test your audience. Be consistent. You need to generate great ideas to help your video marketing.

3. Get out there and start making videos; you're holding yourself back. It's a good idea to ask for comments, too.

4. Make the most of the money you're spending on advertising. As was already discussed, you should consider which social media site your advertising would be most effective on before posting them.

Develop a plan and produce content as soon as possible to see results. Keep track of your progress and use the tools.

2.4. Optimize your Website for Mobile to Generate B2B Leads

M-commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025.

People have started to shop using mobile phones. As you can see, the statistics mentioned above. Therefore, it is crucial to make your website mobile-friendly. If the page does not load fast on mobile, the user loses the attention focus and abandons the website.

Optimize your website for mobile

So, how to optimize your website for mobile to generate B2B Leads?

  • For a more customized experience, supporting the local marketplace and your local shipping is essential.
  • When pages take too long to load, users get frustrated. Make sure your e-commerce site loads quickly on mobile devices. Google provides a mobile-friendly test tool.
  • On mobile devices, it is challenging to close a pop-up. Try to keep the meat of your content above the fold. Your call to action button, meanwhile, should be big and clear.
  • Improve your site's usability by including a guest checkout feature.

Therefore, you may please mobile customers and boost sales from the small screen by optimizing the website for mobile.  This is one of the proven B2B Lead Generation Strategies.

2.5. A/B Testing for your Paid Campaigns

Even with extensive preparation, not every advertising effort will be successful.

Therefore, A/B testing is a great way to determine the most effective online advertising and marketing approaches for your company. This generates more B2B leads and boosts ROI. This is the best B2B lead generation strategy.

A/B testing, often split testing, compares the effectiveness of advertisements, emails, pop-ups, or landing pages.

A/B Testing

What happens during A/B testing?

For A/B testing, two different product versions (ad, website, pop-up, deal, etc.) are randomly shown to other users. Chance is essential because it makes the results more accurate without changing reliability.

Why is A/B testing so important?

With well-planned A/B testing, you can increase your ROI by a lot. Controlled tests and real-world data can help you determine the best ways to sell your business and its products.

Some other benefits are listed below:

  • They can help you figure out who you want to talk to,
  • Increased number of sales,
  • Always know what's happening,
  • Stop "page not found" mistakes.

Your marketing materials and website may be tested for headlines, CTAs, body text, graphics, navigation bar positioning, and more. So, use this as the B2B Lead Generation Strategies.

2.6. Cold Email and Email Marketing

Email marketing is one of the best B2B Lead Generation Strategies. You can get high-quality leads by calling people not signed up for your email marketing. Since eight out of ten prospects prefer to talk to sales reps through email, this is a way you should pay attention to.

Cold emailing is more challenging to learn than opt-in email marketing because it includes reaching out to people you've never talked to before. You want the people who receive your cold emails to take action more than hit a link. You want them to answer. So, cold emails must be convincing, short, and about the right thing.

There are many examples of cold emails, but practising and trying is the best way to get good at them. Rarely do shortcuts work.

It's normal to send follow-up emails after writing a cold email, and for good reason.

Email campaigns with between four and seven follow-up emails get a response rate of 27%, while campaigns with less than four follow-up emails only get a response rate of 9%.

Email Marketing in lead generation strategies

But it's also essential to differentiate yourself from the competition by breaking the usual pattern of texts. Sending direct mail to your leads after emailing them is an unforgettable experience. Consider that direct mail gets a higher reaction rate than email (0.4% vs. 0.12%).

Send vouchers, goodies, or personalized office things to your business audience to make them happy. When you add a note of introduction or an invitation to a video chat to one of these gifts, you make a substantial impact that helps you get leads. So, email marketing is one of the best B2B Lead Generation Strategies.

3. Conclusion

Ultimately, it's essential to use effective B2B lead generation strategies to increase ROI and grow your business in a lasting way. By incorporating the power of high-quality content marketing, engaging social media interactions, and compelling video marketing, your target audience might be drawn in, and you can turn them into profitable leads.

Optimizing your website for mobile devices and conducting A/B testing for your paid campaigns will enhance user experience and maximize your conversion rates. And let's not forget the power of cold emails and email marketing, which is still a reliable and friendly way to reach possible clients.

You can build a substantial lead creation system that consistently brings good results by using all of these different B2B Lead Generation strategies and tweaking them to fit your business and target group. Remember that the key to long-term success in the tough B2B market is to stay steady and keep improving your tactics.

So, take the leap now and use these effective B2B lead generation strategies to open up new possibilities, grow your customer base, and boost your ROI. Your success will depend on how well you use these strategies and how hard you work to maintain good business relationships. Happy lead generating!